Katja Schroeder (@schroek) is an Adjunct Professor at St.Francis College where she teaches International Marketing andSocial Media Marketing. She is the Managing Director of Bloom, atransmedia startup agency within the Ruder Finn globalnetwork that helps companies thrive with integrated marketingcommunications campaigns across social channels and digitalscreens. Katja has developedaward-winning integrated communications and marketing programs forcompanies of all sizes in North America, Europe and Asia.Katja holds a M.A. in Communications andBusiness Administration from the FU Berlin (Germany) and a M.A. inCommunications and Information Sciences from CELSA/Sorbonne, Paris(France). She is a published author and frequently blogsabout entrepreneurship, digital media and the way technologyinnovation enables sustainable development. She is on the Board ofthe St. Francis College's Center for Entrepreneurship.
In this episode we discussed
Small Data: The Tiny Clues that Uncover HugeTrends by Martin Lindstrom
Blue Ocean Strategy by W. Chan Kim and ReneéMauborgne